What started as a mission to fix the chaos of finding childcare quickly grew into something much bigger (and, naturally, more complicated).

Ten years ago, Morgan Clark—a mom of two—didn’t set out to revolutionize the babysitting industry. She simply wanted parents to have convenient, trustworthy options.

When COVID hit and left her business without an operating system (thanks, 2020), she built one from scratch—drawing on five years of hands-on experience and thousands of data points to create a mobile app built by moms, for moms. (Not by Silicon Valley.)

We thought: problem solved. (Cue the slow clap.)

But then came the unexpected feedback: despite impressive résumés—PhD students, early childhood majors, even nurses—some sitters were falling short in members’ homes.

We were surprised. So we dug deeper.

The issue wasn’t the sitters themselves. They just lacked real training. No clear expectations. No preparation for the highly nuanced, emotionally sensitive situations they’d face. And no recognition for how hard the job really is.
So we built that too.

Enter: SmartSitter Training.